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There are a lot of different digital marketing channels you expect revenue or sessions. Even if a partner (agency or your team) takes care of all operational parts, you need to keep an eye on all. You have a specific budget that is allocated for marketing activities and you should

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Is your Google Analytics accrue today? Members Public

Hey folks, before jumping into the advanced analysis, let’s focus on improving your data quality to ensure the metrics rely on relevant, accurate, and actionable. Don’t make critical business decisions based on broken insufficient data. ‌Takeaway: Google Analytics setup is broken at least once a month. It’s

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The 10 Most Important SEO KPIs You Should Be Tracking Members Public

It's not enough to make technical changes and develop content to be SEO-ready. Keep up-to-date with the changes made, ensure compliance with the algorithm, determine how your metrics are affected by the changes, and establish a KPI in line with your growth goals. KPIs tell the source of the problem

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17 Landing Page Insights for E-Commerce Revenue Growth Members Public

Your e-commerce website generates dynamic content based on the user's behavior. And when the users are searching for the products on your e-commerce website, they can use site search, filters or promoted pages like you. But the point is who is checking your pages performance indicators (KPIs)? What if they

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