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It can be extremely confusing for eCommerce professionals when their eCommerce stores are getting traffic but no sales. It seems like if a lot of people are visiting your website, your sales numbers should also rise up naturally, right? 🤨 Well, this is not always the case.
If you are struggling with high traffic but low sales, this means your visitors are just not completing a purchase. But why could this be? It may be extremely frustrating to see high traffic and no sales but don’t worry, we are here to help you figure out how to solve this problem!
Tell your story
If you are driving traffic, this means that you are good at drawing attention to your products and attracting visitors to your website. But can you keep your visitors interested? 🕵️ The best way to keep your visitors hooked is to convey your brand image through good storytelling.
What to do?
But what does good storytelling look like? 📚 Most importantly, it looks visually appealing! This means high-quality images, consistency of design elements including crisp and interesting graphic design and smooth user experience design.
Your website should also look professional 🧑💼 Looking professional has to do with the consistency of the fonts and colors across your eCommerce website. Do you have an official logo yet? If not, consider designing a logo to look as professional as possible to appeal to your customers.
If you are a Shopify store owner, you may have started out with a Shopify template. This is not a problem. Just make sure you are using your brand’s colors and fonts consistently across the website. If you are wondering why your Shopify store is getting high traffic but no conversion, jump over to this blog post 🛸👈
Another important element of user-friendly storytelling that conveys your brand image accurately is through building trust 🤝 The easiest way to make your visitors feel safe when they arrive at your website is showcasing trust seals and using SSL encryption to ensure your website’s security.
However, you should also avoid going overboard with the trust seals 🤓 The checkout page is perfect for a trust seal but you do not have to include them at every corner of your website. You can start with your home page and transaction pages.
Make navigation easy
Is your website mapped out clearly? If your users cannot easily access the pages that they are looking for, they will not stay for a purchase. Easily being able to maneuver through a website is one of the most important factors for ensuring better conversion rates for eCommerce websites.
This means that efficient website navigation is one of the first things you need to check if you are dealing with high traffic and low sales. Especially if you are spending money on Google ads to drive traffic to your website, you must make sure your navigation is well optimized so that your ads spending is directed through increasing sales numbers.
To find out more about why your google ads are getting clicks but no conversions head to this blog post 👈
What to do?
Start by drawing out a blueprint for your eCommerce website. When you have settled on the right way to organize your content, make sure to add a search bar to your navigation design. Check the connections between your categories and sub-categories. Your navigation bar will be much more user-friendly at the top of your website.
Provide product details and reviews
Product pages are crucial for conversions! If you are an eCommerce store owner struggling to figure out why the masses that end up on your website never proceed to check out, you may want to check out the possible problem points on your product pages.
A considerable number of your visitors will end up on your website through ads. If you have invested in Facebook ads, for example, people who click through your ads for a specific product on Facebook will most likely end up on one of your product pages. This means your product pages together with your landing pages are one of the first things your visitors see on your website.
If your Facebook ads are getting clicks but no conversions, teleport to this blog post to find out what you can improve 👽👈
What to do?
Investing in first impressions is always a good idea when it comes to eCommerce💡 Check your product descriptions thoroughly. Your goal is to appear trustworthy, present high-quality products, and be convincing in your copy. Make sure your descriptions are detailed and focus on the benefits your product offers to your potential customers.
Another crucial part of a convincing product page is customer reviews. Customer reviews are a great way to show how your products benefit the user. They feel authentic to your potential customers and serve as a way to entice them into the purchase.
Customer reviews can also help shape your product descriptions as they showcase the intricacies of the user experience. Depending on the focus of your customer reviews, you can edit your product descriptions as well. They can also be extremely helpful for figuring out the points that need improvement with your product.
Make your website mobile-friendly
Did you know that most customers browse on their phones and complete purchase on their desktops? 📱➡️💻 If you can interest the user while they are on their phone, they will be much more likely to come back for purchase later on their desktops.
This means that creating a mobile-friendly website is crucial for higher conversion rates. If the mobile version of your website is inaccessible, visually unappealing, and vulnerable to distractions, you may be stuck with low conversions for a while as users will not be likely to come back for purchase 😔
What to do?
Like in your product pages, you need to focus on creating a good first impression for the mobile version of your eCommerce website. Simple navigation goes a long way with mobile versions too. This means that you should use interesting yet simple visuals and make sure the navigation is clear on the first look.
The user should be able to figure out where they should go depending on their need immediately at a glance 🗺️ You can test several versions to figure out which design your users respond best to.
Make sure your mobile version looks trustworthy. Try to include trust seals without overshadowing your products or compromising the simplicity.
Have an FAQ page
It may not seem like the most obvious page for increasing conversions but you have no idea how many questions your customers can come up with! 😅 Having a ready-to-go FAQ page will do wonders for your user experience.
Don’t think of it just as a question and answer page! FAQ pages can entice customers towards purchase. Most of the time, your visitors will not leave immediately upon finding the answer to their own question but will either stay to benefit from the rest of the information provided or will at least glance at other questions and their answers.
So, a customer leaving your FAQ page will know much more about your product and website and will be more likely to respond to your call to action. What’s more, FAQ pages help build trust between you and your customer.
FAQ pages can also be beneficial for your SEO. You can use a wide variety of keywords across multiple questions in a natural way.
You can also design your FAQ page based on your customer reviews and data from your customer service inbox. This will also significantly decrease your customer service workload as you will not have to answer similar questions over and over again.
Now you know much more about why you may be getting a lot of traffic but no conversions. You also have a good idea of how to fix it. However, getting business-specific insight into the problem points is a much more efficient way than trying to figure out which potential issue could be the actual problem for you. Nobody wants to waste time and money on endless weeks of trial and error to figure out where you’re going wrong 🙁
With heybooster, you don’t have to waste time on trial and error. You can dive right into the problem points and come up with the most efficient solutions through a quick look into your monthly and weekly reports as well as through direct insights into your conversion rate optimization.
Want to see how easy it is?
- Teleport to the sign-up page and start the process 🛸
- Once you’re logged in, go to Integrations on the bottom left and click on data sources to connect the data of your eCommerce store to heybooster. All is on one page so that you don’t need to switch between countless tabs!
3. Next, go to insight categories and click on Conversion Rate Optimization. From the list, you can select Most Viewed but Low Performed Product to figure out which product pages you can start improving for better conversions.
4. Set a notification to be alerted of any sudden changes in your conversions! 🚨
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