Getting Add-To-Cart Reports in Google Analytics Enhanced eCommerce

İsmail Atasoy
İsmail Atasoy

Table of Contents

Tired of the products added to the cart just waiting there and the users not completing the final stage? We know that from time to time there is a desire to grab a stick and chase users who do online window-shopping😊 But it is not very logical to always look for the problem in the users. Maybe some details you missed are affecting your marketing performance. For example, the Add-To-Cart report could be one of them. So, let's take a look at the details of the Google Analytics Add-To-Cart report!

What Is Add-To-Cart Rate?


It indicates the percentage of visitors to your website that adds at least one item to their shopping cart. Although it cannot provide clear information about your marketing performance on its own, you can reach many different insights by regularly tracking the add-to-cart rate.

It assists in your comprehension of the effectiveness of your product selection, price, advertising strategies, and website activity. Because your add-to-cart rate and your eCommerce conversion rate or checkout rate are highly associated, they might provide you a suggestion as to where you are attracting or repelling potential clients in the usability of your eCommerce website.


Benefits of Getting Add-To-Cart Reports

Add-to-cart is one of the crucial KPIs to check the success of your marketing and advertising efforts. You may get valuable information from this measure that can help you improve your pricing policy, product variety, and checkout procedure, among other aspects of your brand that might affect reliability and revenues.

It is crucial to adhere to the add-to-cart measure for this reason. How does this metric benefit you, then?

  1. You can determine the effectiveness of your marketing strategy by paying attention to this parameter. If your add-to-cart rate climbed in a given week compared to prior weeks, it may indicate that the marketing efforts you did during that week were successful. However, if there was no growth in the numbers despite your efforts, it may indicate that you need to change your strategy. The performance of your marketing initiatives may be greatly improved by tracking the add-to-cart indicator in e-commerce.
  2. You may detect which goods have been added to the basket more frequently by monitoring the Add-to-cart statistic, and you can also look at the significant advantages of these products. Understanding these points can help you identify the weaknesses in your remaining items and increase conversion rates. For example, you may discover that the product description is easier to grasp than your other products or that buyers are drawn to a product because of its price.
  3. There is a strong likelihood that there may be a problem during the checkout process if your items have a very high add-to-cart rate but a low purchase rate. In this case, you may want to improve your checkout procedure. You may be having a software issue at this point, which is leading to an abandoned cart situation, or you might be asking your potential buyers for too much information and that is why you are encountering a failed transaction. You may avoid or resolve such issues with the proper examination of the add-to-cart statistic.
  4. By keeping an eye on the add-to-cart metric, you can keep track of the shopping cart abandonment rate, determine why your customers or potential customers leave their carts empty, at what point they do so, and which particular products tend to experience this most frequently. Based on this information, you can adjust your business practices.
  5. You may do remarketing research for the goods that are most frequently added to the basket by seeing which products are added to the basket, which will help you raise your sale rate. You may encourage potential sellers to sell these items by pushing them in front of them and assisting them in doing the desired action by employing display names and email marketing.

Why Choose Enhanced eCommerce Tracking in Google Analytics?


Data on eCommerce transactions and performance is known as enhanced eCommerce reporting. This will allow you to monitor engagement metrics and activities.

Enhanced eCommerce is different from Standard eCommerce in that it is more comprehensive. Although eCommerce monitoring provides fewer details. As Enhanced eCommerce Reporting offers comprehensive reports of user activity you can examine the following:

How many people viewed your products?
How many people abandoned their carts?
How many people clicked on your products?

But these are not the only ones. Thanks to Enhanced eCommerce reporting, you can see many details about your users' interaction with your website and create different strategies.

What are the Benefits of Enhanced eCommerce Reporting?

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  1. Put yourself in your visitor’s shoes🤔

Developing the greatest brand strategy requires a thorough understanding of your target audience. You must understand why they are acting in a certain way.

How many actual and potential customers add items to their shopping carts will be displayed by Enhanced eCommerce Reporting. And you will be able to see how they act at which stages of the purchasing process. In this way, you can analyze their browsing and shopping behavior in detail. These analyzes will also allow you to provide a better experience to users while creating new strategies.

  1. Optimize your website📱

Using the enhanced eCommerce report will be a very powerful strategy to give users a better experience. For example, if your products have a high inclusion rate but a low conversion rate, this is an indication that there is a problem at some point. By identifying these points, you can optimize your website in the best way and increase the user experience.

  1. Let the coins come!🤑

Now is the time to get a cash counter, as you understand the browsing habits of users and make the necessary optimizations! Because now you have identified many problems that prevent users from completing the purchasing stage and made the necessary optimizations. In this case, there is no reason for your website and products not to convert.

How to Get Add-To-Cart Reports in Google Analytics Enhanced eCommerce


The add-to-cart indicator is crucial for evaluating the success of your e-commerce brand, as we discussed before. How can you then determine how many visitors added certain things to their shopping carts and how many disappeared without making a purchase? Those who are comfortable with things like coding and software may accomplish this manually, but not everyone will find this procedure appealing. Obtaining a Google Analytics add-to-cart metric report is a simpler alternative.

It could be challenging to use Google Analytics to access and evaluate the data, though. Google Analytics allows you to view your add-to-cart metric data, which is intimidating because it isn't made for those who aren't familiar with digital marketing and isn't very helpful. Although third-party plug-in apps have emerged to improve usability, they may also pose a security danger to your computer and your company's data.

Therefore, what would you do if you were left alone with Google Analytics' complicated interface and highly complicated composition? Switching to heybooster is the simplest action to take at this time. When heybooster gives the quickest and easiest reports you could ever desire, why would you engage in another search? In addition, heybooster prevents you from wasting too much time and being lost in the bush 😊

Then let us show you how easily and quickly heybooster can deliver the report you want!

How Can You Automate Google Analytics Add-To-Cart Reports with heybooster?

1) To choose heybooster as your companion to make everything easy for you, the first thing you need to do is register!

2) Secondly, connect data sources and heybooster by clicking on the Integrations title from the menu on the left.


3) Then click on the Reports title from the left menu and run the Weekly Product Performance package from the page that opens.


4) Select the Weekly Add To Cart option from the package


5) And that's it! Now you can instantly access the data you want with heybooster and take the necessary steps!

Conclusion

Visitors coming to your website may not complete the purchasing process even though they add the products they like to the cart for many different reasons. Such a situation not only shows that there are problems in terms of user experience but also shows that your marketing performance cannot reveal its potential.

To avoid this situation, you should regularly track the Google Analytics add-to-cart metric and make the necessary improvements.

Now join heybooster to boost your performance and unlock your true potential!