Google Analytics 4 Page Load Time Report

İsmail Atasoy
İsmail Atasoy

Table of Contents

Do users leave your website immediately without any further interaction and conversion? This situation probably causes your bounce rate to wave at you from the top of Everest when you look at the metrics :) One of the enemies that support your bounce rate to reach such highs is page speed. If you do not optimize the web page load time, you will prevent your products from revealing their true potential. That's why you need to learn the details about page speed and create new strategies. Let's take a look at them together!

What is page load time?

Page load time is the name given to the full loading time of all parts such as images, texts, advertisements, etc. in a website. There are many different factors that affect page load time. Considering all these factors, if you improve the page load time, you can see a satisfactory increase in your overall business marketing performance.

Why should you care about page load time?

  1. If the page load time is long, users may feel like they are waiting for prayers to start eating at Christmas Eve dinner. Time never passes! So, if you make users wait, they will probably choose to go to different places where they can start eating quickly. Remember, users can always find an alternative in the eCommerce world. This can hurt the overall credibility and usability of your webpage, as well as its search engine rankings.
  2. At the same time, the conversion rate is much higher for websites with a speed above the average page load time. According to research when pages load in 1 second, the average conversion rate is almost 40%. At a 2-second load time, the conversion rate already drops to 34%. At 3 seconds, the conversion rate begins to level off at 29% and reaches its lowest at a 6-second load time.
  3. Additionally, search engines take page load speed into account when ranking websites. Faster sites have a better chance of ranking higher in search results, which may enhance organic traffic and brand awareness.

In other words, you should measure page load time to both increase your conversion rate and improve your overall marketing performance.

What is the average page load time?

According to a study conducted in 2022, The average web page load time is 2.5 seconds on desktop and 8.6 seconds on mobile. Considering these load times, you can see that the waiting time is longer for mobile users. However, the more you optimize this time, the more you can encourage mobile users to stay on your website.

Another research published by Google in 2018 states that the average web page load time for mobile users is 15.3 seconds. If these two different numbers are taken into consideration, we can see that websites have made efforts to provide a better user experience for mobile users in 4 years.

In other words, making different optimizations for both mobile and desktop and accelerating the web page load time is gaining more importance day by day.

Factors that can impact page load time

There are several different reasons why your website's load time might be equivalent to a turtle's speed :) Let's take a look at these reasons!

  1. Large file sizes: If the images, videos or other media files on your website are too large in size, your web page load time will likely be slow as well. Because before you can see these visuals, the browser must download and process them.
  2. Poorly configured servers: It could take longer for a server to provide a page to a user if it is poorly configured or has a lot of traffic.
  3. Design flaw: A server will take even longer to provide a page to a visitor if it is improperly designed or is receiving heavy traffic.
  4. Poorly optimized code: The rendering of a page might be slowed down by code that is not optimal or that was not created well. This can involve doing things like not minifying code or adopting inefficient techniques.
  5. Number of HTTP requests: The high number of HTTP requests from a browser to a server or from a server to a server affects page load time. Because in this case, bandwidth consumption will increase at the same rate. To avoid this situation, you need to reduce the number of HTTP requests.

How slow load times affect user satisfaction and engagement


User satisfaction and engagement can be negatively impacted by poor load times in a number of ways:

Impatience: Users expect pages to load quickly since they are used to them. If a website loads slowly, users could get irritated and lose interest in the content.

Distraction: When a user is waiting for a page to load and becomes distracted, they may leave the website or go to another task. Loss of interest in the content may result from this.

And how does it affect your business marketing performance?

Abandonment: Users that are impatient may give up and leave a website if a page loads slowly. This might lead to a high bounce rate, which is the percentage of visitors that abandon a website after seeing only one page.

Lower conversion rate: Users may be less inclined to carry out desired actions, such as completing a purchase or filling out a form, if they get impatient with slow load times. The site's conversion rate may drop because of this.

How to detect slow load time

  1. The first thing you need to do to turn your website into Lightning McQueen is to register.
  2. In the second step, click on the Integrations title on the left and connect data sources with heybooster.
  1. In the third step, click on Insight Categories and run the Revenue Growth Opportunities package.
  1. Then, click on “Low user engagement is caused by slow-loading landing pages”.
  1. That is all! Now you have detected the pages that cause you to lose users because they are so slow! Now all you have to do is apply the improvements we mentioned above.

Thanks to the Set a Notification option, you can be notified quickly when there is any change in the data.