#17 | heybooster eCommerce Insights 💸

Neslihan Emikoglu
Neslihan Emikoglu

Table of Contents

How to Diagnose Organic Traffic Drops

In the eCommerce scene, where competition is increasing day by day and every step you take can have critical future consequences, it is very important to prove your authority to users and to have a website with high organic traffic performance. This does not mean that the traffic generated through advertisements is inefficient. However, obtaining high organic traffic will create many interrelated effects and will bring you many positive returns.

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How to Track eCommerce Add to Cart Metric

Add-to-cart rate is an important metric that shows how many percent of customers add at least one product to the cart each time they visit your site. In your e-commerce business, the number of times your products are added to the cart can provide you with many insights in terms of digital marketing. Following the reporting of this and analyzing the data you have obtained gives you important clues about the success of your business, the success of your marketing efforts and the optimization of your site. To give an example, if more add-to-cart actions are taken in a week with the same marketing budget compared to previous weeks, this shows that the right products are shown to your visitors and the success of your product selection.

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Adventures of a Front-End Developer - Migration of Front-End Project

In this blog post I will explain how I upgraded our Heybooster front-end project which is built on the vue.js framework and what motivated me to do so. In our previous project we used the vue version of 2.5.11 and the webpack version of 3.6.0 and we had some problems with it.

  • Developments weren’t easy,
  • Some of npm packages, which we wanted to use, weren’t supported...

A year and a half later I decided to upgrade the project using a different approach: By creating a new vue project and moving the files from the old to the new.

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