#10 | heybooster eCommerce Insights 💸

Neslihan Emikoglu
Neslihan Emikoglu

Table of Contents

The Ultimate Guide of Digital Marketing Audit to generate instant profits for your E-com Business

Digital marketing is hard. Succeeding in online business is even harder. But there is always a chance for improvement in your marketing campaigns.

A digital marketing audit is a key to success. It could save you a lot of money in ad spend, and also help you in optimizing your website continuously. I'll tell you how?

But before that, do you know?

A study was conducted by the combined forces of the University of Groningen, Aston Business School, and McKinsey & Co (UK) to find out the marketing challenges in the digital era. It found out that 777 marketing executives lists – Filling ''talent gaps" and implementing "actionable metrics" are two crucial issues.

So you need to understand that actionable metrics are important to nurture results. And to find out the right focus area, you need to perform regular digital marketing audits.

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3 Top Insights for eCommerce Digital Marketing

No intro to waste the time... Here are some insights on your heybooster account that I suppose you may like to see and get action!

  1. Budget Allocation Treemaps: The insight highlighted the campaigns with low ROAS that waste your budget. If you have a big red square, ring the bell something is wrong with your campaign management.
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The 10 Most Important SEO KPIs You Should Be Tracking

It's not enough to make technical changes and develop content to be SEO-ready. Keep up-to-date with the changes made, ensure compliance with the algorithm, determine how your metrics are affected by the changes, and establish a KPI in line with your growth goals.KPIs tell the source of the problem or provide insights into growth opportunities, so they are an essential part of your SEO strategy for tracking growth. For example, if you want to increase page loading speed but do not track this metric, you cannot know if it is good or bad. As a result, KPIs are used to determine whether the goal has been met and then determine the speed-enhancing factors.

Is my SEO strategy going the way I planned? How much of this goal will I be able to achieve by the end of the month? What should be my goal next month?

By tracking the right performance metrics, you’ll be able to answer all these questions.

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